1445 AH Collection
The Fundamentals
Five Pillars • One Foundation
Shahada
The profession of faith: a declaration of the Oneness of the Creator and the recognition of His final Messenger.
Salah
The ritual prayer performed five times daily, acting as a direct spiritual connection between the individual and the Divine.
Zakat
The act of almsgiving and purification; a commitment to social responsibility and the redistribution of wealth to those in need.
Sawm
The practice of self-discipline through fasting during the month of Ramadan, fostering empathy, gratitude, and spiritual focus.
Hajj
The pilgrimage to the holy city of Makkah—a journey of absolute equality, unity, and submission undertaken by those who are able.
Design Philosophy
As believers, there is a lot to be proud of, a lot to be cherished and inspired by; but for our first release we wanted to begin with expressing the essence of what it means to be one. We named this collection "The Fundamentals" to anchor our work in the eternal rather than the fleeting: the five basics, the signs and the little things that make us who we are. While the designs have a deep and personal meaning to the wearer, they are also universal in their concept and appeal. Go on. Explore our designs. We’re excited to have you along for the ride!.